Lead the concept, development and creative direction for adidas innovations; the iconic Boost and launch of futurenatural. The creative direction for look, tone and feel was used to educate and inspire adidas and its categories to execute on-brand creative. The Boost direction was used to direct, influence, steer and develop one of the biggest adidas brand campaigns to date.

Managed, lead and collaborated with internal/external teams to deliver creative solutions across multiple consumer touch points.