Lead the concept, development and award-winning creative direction for the launch of the highly anticipated adidas James Harden signature shoe with Harden Vol. 1, Vol. 2 and Vol. 3.

Managed, lead and collaborated with internal/external teams to deliver creative solutions across multiple consumer touch points.

Lead the concept, development and “Raw-Soul” creative direction for “The People’s Champ” Damian Lillard’s adidas signature shoe campaigns.

Managed, lead and collaborated with internal/external teams to deliver creative solutions across multiple consumer touch points.

Lead the concept, development and creative direction for the adidas basketball signature shoe athletes, Derrick Rose, Damian Lillard, John Wall and James Harden with a cohesive campaign.

The concept and messaging was later used, adapted and developed on a larger brand scale for the Paul Pogba “Creators Never Follow”, adidas Originals “Original is Never Finished” and other adidas brand campaigns.

Managed, lead and collaborated with internal/external teams to deliver creative solutions across multiple consumer touch points.

Lead the concept, development and creative direction for adidas innovations; the iconic Boost and launch of futurenatural. The creative direction for look, tone and feel was used to educate and inspire adidas and its categories to execute on-brand creative. The Boost direction was used to direct, influence, steer and develop one of the biggest adidas brand campaigns to date.

Managed, lead and collaborated with internal/external teams to deliver creative solutions across multiple consumer touch points.

Developed and directed the award-winning creative for the highly anticipated adidas James Harden signature shoe launch with the social initiative and experiment; Project Harden.

Managed, lead and collaborated with internal/external teams to deliver creative solutions across multiple consumer touch points including social, event and experiential.

—-

Developed and directed the look, tone and feel for the adidas basketball series New Hustle, which featured social media influencers and trainers across the nation.

Managed, lead and collaborated with internal/external teams to deliver creative solutions across social media.

Collaborated, lead and directed creative with internal/external teams as part of a focused steering committee. The event was the first of its kind for adidas and brought the best of the brand together for its biggest athlete, consumer, social and community activation to date.

Collaborated, lead and directed creative with internal/external teams as part of a focused leadership group to represent adidas basketball. The experience was the first of its kind for adidas and brought the best of the brand together to pitch the top players of the 2016 NBA rookie draft class on joining the adidas family.

This resulted in adidas signing the best rookie draft class of 2016 including the top 5 draft prospects.

Directed and lead the creative direction of an event / photo shoot to announce, celebrate and welcome the rookie class to adidas.

—-

Ben Simmons 'One & Done' Documentary Highlights Journey Of NBA's Next Superstar Prospect - Kurt Badenhausen, Forbes

“One & Done” explores the shoe company’s chase to sign Simmons. Adidas’ pitch included video messages from DJ Khaled and Snoop Dogg extolling why Simmons should sign with the three stripes. The Simmons family gushes about the pitch from Adidas and appears lukewarm about Nike. “I felt like Adidas wanted him much more,” says Julie.

Ben Simmons’ “One & Done” Documentary Details Shoe Deal Decision - Nick DePaula, Nice Kicks

For adidas, the presentation played up their “Creator” positioning, their newly revamped Basketball designs and how Ben would fit in as a featured athlete.

“I thought the whole presentation was amazing. I didn’t know what to expect,” Dave says of the initial adidas pitch. “Adidas as a brand, we saw a lot of transformation and there’s a lot changing.”

“None of their stuff last year was like that,” notes Ben. “It’s like a whole new brand.”

Lead the concept, development and creative direction for the energy/hype adidas basketball footwear collections.

Managed, lead and collaborated with internal/external teams to deliver creative solutions across multiple consumer touch points.

Top to Bottom: Kobe Vino Collection, Easter Collection, Jesse Owens Black History Month Collection, Night of the Ballin’ Dead Pack, Florist City Collection, Marvel Avengers Pack, Foot Locker Week of Greatness Xeno Collection

Lead the concept, development and creative direction for the adidas basketball pinnacle performance footwear franchises.

Managed, lead and collaborated with internal/external teams to deliver creative solutions across multiple consumer touch points.

Lead the concept, development and creative direction for the adidas/NBA partnership with a cohesive, season long campaign to celebrate the league’s biggest moments.

Managed, lead and collaborated with internal/external teams to deliver creative solutions across multiple consumer touch points.

Lead the concept, development and creative direction for world class multi-disciplinary brand campaigns.

Managed, lead and collaborated with internal/external teams to deliver creative solutions across various consumer touch points.

Lead the concept and development of creative while directing the talent, models and athletes for multiple product-only and on-talent campaign photo shoots.

Managed, lead and collaborated with internal/external teams including product design directors, marketing, photographers, stylists, and production to deliver creative solutions across multiple consumer touch points.

Lead the concept, development, execution and creative direction for branding and identity for various initiatives from event to technology and brand marks.

Managed, lead and collaborated with internal/external teams to deliver creative solutions.

Lead the concept, development and creative direction for brand campaigns and events. Directed and executed the tone with headlines, naming, messaging and copywriting.

Managed, lead and collaborated with internal/external teams to deliver creative solutions across multiple consumer touch points.

Lead the concept, development, execution and creative direction for various multi-page brand catalogs.

Managed, lead and collaborated with internal/external teams to deliver creative solutions from the photo shoots to design and final print production.

Lead the concept, development and creative direction for Alternative Apparel’s business to business seasonal catalogs.

Managed, lead and collaborated with internal/external teams to deliver creative solutions for the seasonal catalog that accounted for the majority of the business.

Lead the concept, development and creative direction for brands at various digital touch points.

Managed, lead and collaborated with internal/external teams to deliver creative solutions across multiple digital consumer touch points.

Lead the concept, development and creative direction for various brand partnership initiatives.

Managed, lead and collaborated to deliver creative solutions across multiple consumer touch points.