Lead the concept, development and creative direction for the adidas basketball signature shoe athletes, Derrick Rose, Damian Lillard, John Wall and James Harden with a cohesive campaign.

The concept and messaging was later used, adapted and developed on a larger brand scale for the Paul Pogba “Creators Never Follow”, adidas Originals “Original is Never Finished” and other adidas brand campaigns.

Managed, lead and collaborated with internal/external teams to deliver creative solutions across multiple consumer touch points.